Benefit Cosmetic Advertisements within Magazines
Cosmetic advertisements aim to show featured beauty and Benefit Makeup product lines from different cosmetic companies. Cosmetics that range from make up, skin care cream, hair care products,and nail polish. Any product that will enhance the appearance of the face or body can be considered cosmetic. A cosmetic advertisement in a magazine is one of many ads among commercials, billboards, posters and the internet in which a company can display their advertisement campaign. Magazine ads featuring cosmetics show viewers the latest product line, the newly added feature or products which celebrities are promoting. Cosmetic ads in magazines are different than other media because they are images that try to catch your attention among the diverse pages of a magazine and provide the most relevant information that can be read in less than a minute. These advertisements are more informative than billboards, however contain less visual imagery than television commercials.
For example, the L'Oreal and Rimmel ad below try to sum up all the important information and images in the commercial, in a single page in a magazine. Cosmetic companies continuously build their brand by developing consistent themes in all their product lines which reflect the essence of the company and the product. For example, cosmetic advertisements for Aveeno products reflect a natural and hollistic approach to their ad design because their products contain natural ingredients. All cosmetic ads in magazines show the company's name, logo, slogan or design scheme which helps the consumer to associate and recognize their beauty products. For example, in the Revlon ads, we see a consistent layout of where they have placed each image and text. This helps the viewers with brand recognition and the consistency of product information.
Cheap benefit makeup advertisement campaigns can also aim to create a buzz by providing consumers information; they know what goods are available and may suggest their products to their friends and family. Cosmetic advertisements also aim to provide a need for the product or suggest what the viewer can improve or enhance in terms of their appearance. These advertisements are mainly targeted towards females of almost all ages. This is reflected in different types of magazine of female teenagers in their 20s and above. Each magazine is targeted towards a particular age group and the cosmetic ads within them are advertised accordingly. For women age 30 and above, cosmetic ads will suggest anti aging products to enhance elasticity of their skin and improve their overall appearance. For example, cheap benefit makeup the advertisement below of Maybelline's Age Rewind Foundation and Olay's Definity anti aging serum suggest that women who use this product will reduce the appearance of aging.
For example, the L'Oreal and Rimmel ad below try to sum up all the important information and images in the commercial, in a single page in a magazine. Cosmetic companies continuously build their brand by developing consistent themes in all their product lines which reflect the essence of the company and the product. For example, cosmetic advertisements for Aveeno products reflect a natural and hollistic approach to their ad design because their products contain natural ingredients. All cosmetic ads in magazines show the company's name, logo, slogan or design scheme which helps the consumer to associate and recognize their beauty products. For example, in the Revlon ads, we see a consistent layout of where they have placed each image and text. This helps the viewers with brand recognition and the consistency of product information.
Cheap benefit makeup advertisement campaigns can also aim to create a buzz by providing consumers information; they know what goods are available and may suggest their products to their friends and family. Cosmetic advertisements also aim to provide a need for the product or suggest what the viewer can improve or enhance in terms of their appearance. These advertisements are mainly targeted towards females of almost all ages. This is reflected in different types of magazine of female teenagers in their 20s and above. Each magazine is targeted towards a particular age group and the cosmetic ads within them are advertised accordingly. For women age 30 and above, cosmetic ads will suggest anti aging products to enhance elasticity of their skin and improve their overall appearance. For example, cheap benefit makeup the advertisement below of Maybelline's Age Rewind Foundation and Olay's Definity anti aging serum suggest that women who use this product will reduce the appearance of aging.